Refinancing your Mortgage from a Rattlesnake?

To: Loanweb.com

I subscribe to a free email service that runs banner ads on its pages. I believe one series of ads is from your company. However, some of the icons you have chosen to promote your product - home ownership refinancing, mortgage services, and the like - are curious. One is a poorly-animated shimmying banana. Another is a rather threatening-looking wolf, whose body elongates over the length of my internet page window, balefully glaring back at me over its shoulder. Yet another is a rattlesnake, whose tail, emblazoned with the abbreviations of the fifty states, shakes with poisonous intent, seeming to say, don't tread on me. Now, I ask you honestly, gentlemen, is this the best way to sell a mortgage? Is it a reasonable proposition that a consumer would desire to enter into a monetary transaction with a shimmying banana? Would it be prudent to throw yourself upon the mercy of a wolf or a rattlesnake when it comes to the family finances? Your newest ad, featuring some cute dangling frogs, is much more pleasant, but I still don't see the connection with high finance.